August 9th was an evening of celebration for The Bronx Brewery as they launched their newest creation, Bronx Banner, a golden easy ale created to be “the perfect brew for those who embody the hard work mindset.” Over 200 Bronx influencers were invited to commemorate the release and acknowledge those that continue to make stuff happen in the Bronx.
Ghetto Gastro, the four man culinary crew, provided the victuals for the event. The team – comprised of Jon Gray, Malcolm Livingston II, Lester Walker and Pierre Serrao – specialize in gourmet cuisine with an Uptown twist. Legendary MC Lord Finesse kept the crowd moving with a mix of musical selections from the ‘70s, ‘80s and ‘90s. The ambiance fostered the kind of camaraderie at a backyard BBQ elevated by visual artist André Trenier’s live mural painting.
Inside the brewery were representatives from Bronx Museum and New York Restoration Project (NYRP), a non-profit committed to transforming greener, more sustainable spaces in under-resourced communities. Their current initiative, the Haven Project, is a plan to revitalize Mott Haven waterfront, provide green spaces in Port Morris and to improve the wellbeing of residents in these South Bronx communities. In support of the initiative, The Bronx Brewery is donating five percent of the proceeds from each case of Bronx Banner sold to NYRP; the ale will be available for purchase at the Brewery starting Monday.
The evening ended in dancing and laughter, the type of community spirit the Bronx Brewery hoped to foster while planning the event. Portrait and Street Photographer, Michael Young, had this to say about the event, “I really enjoyed the food, the DJ, and seeing so many of the Bronx artists I know and follow on social media… if you can have a space where so many different groups can gather, it’s a good thing.”